Ple^sure Principles

Massimo Rigotti, the accomplished author and inspiring figure, has journeyed through life's depths and soared to remarkable heights. His story is one of unwavering determination, resilience, and the profound transformation that comes from conquering one's inner demons. As an acclaimed addiction recovery advocate and the creator of the groundbreaking Flavor of Confidence S.O.B.E.R. Method™, Massimo brings a powerful voice to the arena of personal growth and sobriety.
 
Born in Nebraska, Massimo's life path has taken him from the heartland to both coasts and many places in between, exposing him to a plethora of experiences that have shaped his unique perspective. His multifaceted career has allowed him to explore an extraordinary number of views on life, but it is his personal journey from addiction to sobriety, guided by the S.O.B.E.R. Method™, that truly defines him today.